Creativity can solve anything
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
Trailer
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Gray Matters explores the long, fascinating life and complicated career of architect and designer Eileen Gray, whose uncompromising vision defined and defied the practice of modernism in decoration, design and architecture. Making a reputation with her traditional lacquer work in the first decade of the 20th century, she became a critically acclaimed and sought after designer and decorator in the next before reinventing herself as an architect, a field in which she laboured largely in obscurity. Apart from the accolades that greeted her first building –persistently and perversely credited to her mentor–her pioneering work was done quietly, privately and to her own specifications. But she lived long enough (98) to be re-discovered and acclaimed. Today, with her work commanding extraordinary prices and attention, her legacy, like its creator, remains elusive, contested and compelling.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Inside a computer a space-time is revealed in which image and sound become numbers and motion manifests as rhythm, flow and chaos. This tracking and integration experiment removes the superficial identity of video to detect kinetic disturbances in everyday environment.
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
An uplifting documentary that explores the human element behind Vietnam’s resurgence as one of the fastest growing economies in the world.
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.
A group of young architects, confined to a forest in Barcelona during the COVID crisis, explore the problems generated by the ambition of wanting to be completely self-sufficient.
From Executive Producers Jewel and Deepak Chopra, comes "The Mindfulness Movement," a feature documentary that examines the growing number of people throughout society who are working to create a healthier, happier world by spreading mindfulness - a peaceful quality of attention anyone can develop by simply focusing on the present moment in a non-judgmental way.
RAMS is a documentary portrait of legendary designer Dieter Rams by filmmaker Gary Hustwit. For over fifty years, Rams has left an indelible mark on the field of product design with his iconic work at Braun and Vitsoe, and his influence on Apple. So at 86 years old, why does he now regret being a designer? RAMS is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter's philosophy is about more than just design, it’s about a way to live. The film also features an original score by pioneering musician Brian Eno.
Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.
Charts the remarkable rise of Australian basketball, following the real stories of the players and coaches responsible for the sport's ascendancy, and the events that changed Australian basketball forever.
Author David Macaulay hosts CATHEDRAL, based on his award-winning book. Using a combination of spectacular location sequences and cinema-quality animation, the program surveys France's most famous churches. Travel back to 1214 to explore the design of Notre Dame de Beaulieu, a representative Gothic cathedral. The program tells period tales revealing fascinating stories of life and death, faith and despair, prosperity, and intrigue.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.
This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
Tracing the history of blue jeans around the globe.
Himself
