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Behind the Screens, Hollywood Goes Hypercommercial

Jan 1, 2000

0h 37m

★ 0.0

Hollywood Goes Hypercommercial

Overview

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Genres

Documentary

Production Companies

Media Education Foundation

Behind the Screens, Hollywood Goes Hypercommercial Trailers

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Cast

himself

Jeremy Pikser

himself

Mark Crispin Miller

himself

Robert McChesney

herself

Susan J. Douglas

Co-curated by Jenni Olson and the late Black gay activist Karl Knapper, this entertaining showcase of vintage movie trailers traces the evolution of African American cinema through its most crucial period, 1952-1976. Filled with insights on race and social dynamics, this fascinating compendium of coming attractions explores an extensive range of stylistic approaches—Blaxploitation, Comedy, Music Bio, Plantation Drama and more—offering an outrageous joyride through motion picture history. Beyond mere camp, these marvelously condensed gems crystallize a range of African American identities and personalities, tracking the meteoric careers of Sidney Poitier, James Earl Jones, Billy Dee Williams, Richard Pryor, Pam Grier and others through their bold performances in movies both hugely popular and practically forgotten. Afro Promo provides a compact glimpse at the representation of African Americans through twenty-five dynamic years of American cinema history.

6.8

It Conquered Hollywood! The Story of American International Pictures

May 1, 2001

A 60-minute salute to American International Pictures. Entertainment lawyer Samuel Z. Arkoff founded AIP (then called American Releasing Corporation) on a $3000 loan in 1954 with his partner, James H. Nicholson, a former West Coast exhibitor and distributor. The company made its mark by targeting teenagers with quickly produced films that exploited subjects mainstream films were reluctant to tackle.

6.0

BRATS

Jun 7, 2024

In the 1980s, Andrew McCarthy was part of a young generation of actors who were set to take over Hollywood after a string of successful teen movies. However, when the New York magazine cover story in 1985 dubs them the Brat Pack, stars in the making suddenly find themselves losing control over the trajectory of their careers. Now, almost forty years later, McCarthy looks to reconnect with peers and co-stars so that together they can reflect on their respective legacies.

7.7

The Life and Deaths of Christopher Lee

Aug 9, 2024

Aristocratic Italian roots, a close family connection to James Bond novelist Ian Fleming, wartime experiences in the British and Finnish military, post-war Nazi-hunting adventures and a side career as a heavy metal rock singer. And one of the most iconic actors of all time.

4.4

Montgomery Clift

Jan 1, 1983

A documentary incorporating footage of Montgomery Clift’s most memorable films; interviews with family and friends, and rare archival material stretching back to his childhood. What develops is the story of an intense young boy who yearned for stardom, achieved notable success in such classic films as From Here to Eternity and I Confess, only to be ruined by alcohol addiction and his inability to face his own fears and homosexual desires. Montgomery Clift, as this film portrays him, may not have been a happy man but he never compromised his acting talents for Hollywood.

7.2

Helvetica

Sep 12, 2007

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

7.6

The Corporation

Sep 10, 2003

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

7.1

If You're Not in the Obit, Eat Breakfast

May 19, 2017

Irrepressible writer-comedian Carl Reiner, who shows no signs of slowing down at 94, tracks down celebrated nonagenarians, and a few others over 100, to show how the twilight years can truly be the happiest and most rewarding. Among those who share their insights into what it takes to be vital and productive in older age are Mel Brooks, Dick Van Dyke, Kirk Douglas, Norman Lear, Betty White and Tony Bennett.

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7.6

Hitchcock, Selznick and the End of Hollywood

Jan 23, 1999

Paying homage to two of Hollywood's central icons, the film creates an unparalleled portrait of two very different personalities amidst the demise of the studio system.

0.0

Cocaine: History Between the Lines

Aug 30, 2011

Cocaine has always gotten a bad rap, and for a reason. It is a drug used by the rich and the poor legally and illegally, Mexican cartels fought over it with Colombia once associated with the brutal cocaine wars, and a source of tension between the American and Mexican borders on the people who are illicitly bringing in cocaine from one side of the border to another and will do anything to do it. So it can be surprising at times to the viewer throughout the course of the documentary special, that it was never always like this.

6.7

The Death of "Superman Lives": What Happened?

May 1, 2015

The Death of 'Superman Lives': What Happened? feature film documents the process of development of the ill fated "Superman Lives" movie, that was to be directed by Tim Burton and star Nicolas Cage as the man of steel himself, Superman. The project went through years of development before the plug was pulled, and this documentary interviews the major filmmakers: Kevin Smith, Tim Burton, Jon Peters, Dan Gilroy, Colleen Atwood, Lorenzo di Bonaventura and many many more.

6.0

Hedda Hopper's Hollywood

Jan 10, 1960

A look at the past, present and future of Hollywood as seen through the eyes of the movie columnist.

7.5

Almodóvar, todo sobre ellas

Sep 11, 2016

When looking at Pedro Almodóvar’s filmography, it becomes evident that women are everywhere; in fact, his work revolves around them. His divas are the best to create a real portrait of Almodóvar and evoke the emotional power of his films. These women are the ideal observers of a cinematic career that, from La Mancha to Hollywood, has changed the image of Spain in the world.

10.0

Showbiz Goes to War

Dec 31, 1982

While a few Hollywood celebrities such as James Stewart and Clark Gable saw combat during World War II, the majority used their talents to rally the American public through bond sales, morale-boosting USO tours, patriotic war dramas and escapist film fare. Comedian David Steinberg plays host for this star-studded, 90-minute documentary, which looks at the way Tinseltown helped the United States' war effort.

6.6

Kim Dotcom: Caught in the Web

Mar 13, 2017

The larger-than-life story of Kim Dotcom, the 'most wanted man online', is extraordinary enough, but the battle between Dotcom and the US Government and entertainment industry—being fought in New Zealand—is one that goes to the heart of ownership, privacy and piracy in the digital age.

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5.0

Made in Hollywood

May 12, 2011

A breathtaking investigation into blockbusters, a film genre that enjoys worldwide success yet keeps its secret weapon well hidden backstage in Hollywood. The blockbuster appeals to a very wide audience, from 7 to 77 years and from Paris to Beijing. These films, which have boosted the film industry, started out with "Jaws" and "Star Wars" and are still prospering with Avatar or Alice in Wonderland. To succeed, the films must meet a few precise criteria, one of them being their cost - at 100 million dollars minimum. But in Hollywood, the films' ingredients are a well-kept secret; perhaps for fear of discovering that the studios' house rules are not as rosy as in certain fruitful happy endings? The pressure and the stakes are colossal. This fascinating documentary reviews the numerous professions affiliated with the blockbuster, via interviews with producers of the major studios (Walt Disney Studio, 20th Century Fox...)...

6.5

In the Shadow of Hollywood: Race Movies and the Birth of Black Cinema

Sep 15, 2007

This documentary captures the sounds and images of a nearly forgotten era in film history when African American filmmakers and studios created “race movies” exclusively for black audiences. The best of these films attempted to counter the demeaning stereotypes of black Americans prevalent in the popular culture of the day. About 500 films were produced, yet only about 100 still exist. Filmmaking pioneers like Oscar Micheaux, the Noble brothers, and Spencer Williams, Jr. left a lasting influence on black filmmakers, and inspired generations of audiences who finally saw their own lives reflected on the silver screen.

7.2

The Celluloid Closet

Jan 30, 1996

What "That's Entertainment" did for movie musicals, "The Celluloid Closet" does for Hollywood homosexuality, as this exuberant, eye-opening movie serves up a dazzling hundred-year history of the role of gay men and lesbians have had on the silver screen. Lily Tomlin narrates as Oscar-winning moviemaker Rob Epstein ("The Times of Harvey Milk" and "Common Threads: Stories from the Quilt") and Jeffrey Friedman assemble fabulous footage from 120 films showing the changing face of cinema sexuality, from cruel stereotypes to covert love to the activist triumphs of the 1990s. Tom Hanks, Susan Sarandon, Whoopi Goldberg, Tony Curtis, Harvey Fierstein and Gore Vidal are just a few of the many actors, writers and commentators who provide funny and insightful anecdotes.

6.6

Becoming Cary Grant

May 23, 2017

For the first time one of Hollywood's greatest stars tells his own story, in his own words. From a childhood of poverty to global fame, Cary Grant, the ultimate self-made star, explores his own screen image and what it took to create it.

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0.0

Untitled SAG-AFTRA Documentary

Invalid Date

Tracks the evolution of the union between 2008 and 2024, a time that saw a failed strike authorization, a merger and the 2023 work stoppage.

Behind the Screens, Hollywood Goes Hypercommercial

Overview

Genres

Production Companies

Behind the Screens, Hollywood Goes Hypercommercial Trailers