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Behind the Screens, Hollywood Goes Hypercommercial

Jan 1, 2000

0h 37m

★ 0.0

Hollywood Goes Hypercommercial

Overview

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Genres

Documentary

Production Companies

Media Education Foundation

Behind the Screens, Hollywood Goes Hypercommercial Trailers

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Cast

himself

Jeremy Pikser

himself

Mark Crispin Miller

himself

Robert McChesney

herself

Susan J. Douglas

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10.0

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7.3

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0.0

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4.0

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6.0

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0.0

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Invalid Date

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1.2

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Behind the Screens, Hollywood Goes Hypercommercial

Overview

Genres

Production Companies

Behind the Screens, Hollywood Goes Hypercommercial Trailers