Helvetica

Sep 12, 2007

1h 20m

★ 7.2

Typography, Graphic Design and Global Visual Culture

Overview

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Genres

Documentary

Production Companies

Swiss Dots

Veer

Helvetica Trailers

Cast

Himself

Michael Bierut

Himself

Neville Brody

Himself

David Carson

Himself

Manfred Schulz

Himself

Massimo Vignelli

Himself

Rick Poynor

Himself

Wim Crouwel

Himself

Matthew Carter

Himself

Alfred Hoffmann

Himself

Mike Parker

Himself

Otmar Hoefer

Himself

Bruno Steinert

Set to a bebop jazz beat, this documentary brings to life the extraordinary work of graphic designer Saul Bass, whose groundbreaking title sequences for Hitchcock's films transformed the art of movie titles. Through interviews with directors such as Martin Scorsese and Guillermo del Toro, this film reveals why Bass is still considered the medium's greatest artist.

0.0

Toypunks

May 27, 2008

Toypunks is a documentary film series covering the converging world of Japanese toys, fashion and punk rock. Exploring the birth of the designer vinyl explosion from its roots in character culture and punk music, Toypunks takes you in-depth with Japanese fashion icon, Hikaru Iwanaga, creator of the worlds first designer toy. Frank Kozik, Hiddy Kinoshita of Secret Base, Balzac, Three Tides Tattoo and more are interviewed highlighting profound cross-cultural connections between todays top creative talents in toys and fashion.

No Image Available

5.7

Font Men

Mar 9, 2014

You've never heard of Jonathan Hoefler or Tobias Frere-Jones but you've seen their work. They run the most successful and respected type design studio in the world, making fonts used by the Wall Street Journal to the President of the United States.

7.6

The Corporation

Sep 10, 2003

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

No Image Available

6.5

The Codes of Gender

Oct 13, 2010

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

6.5

Generation Sputnik

Dec 1, 2016

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

7.2

The Atomic Cafe

Mar 17, 1982

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

10.0

Le Corbusier

Jul 23, 1967

Making a documentary on Le Corbusier is not easy, because he is undoubtedly the architect most familiar to the general public but also the most unknown. If most people know his great achievements, such as the Cité radieuse of Marseille, the pavilions of the Cité universitaire de Paris or the Tourettes convent, many are unaware of his works in Moscow, Rio de Janeiro or Chandigarh. Roy Oppenheim pays a vibrant tribute to Corbusier, dismissing the criticisms and darker facets of the character. It presents the career of this pioneering architect, as well as his thinking, the essential principle of which was aimed at the development of human beings and the balance of society. Light, space and greenery are integrated into his large futuristic cities, because according to him the eyes of the inhabitants should be drawn into the distance and not into their neighbor's bathroom.

6.9

Art & Copy

Aug 21, 2009

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

8.2

Greetings From Planet Smurf

Jun 8, 2018

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

10.0

Maija Isola, Master of Colour and Form

Sep 18, 2021

A film about Maija Isola, the designer of Finland’s most beloved fabrics. Her bold designs, which include classics like Unikko, Kivet, Kaivo and Melooni, were essential in creating Marimekko’s lifestyle universe. The film shows the secrets to the success of Maija Isola’s fabrics, the values at the heart of Isola’s globetrotter lifestyle, and the legacy she left us. The film is narrated by Maija Isola, as well as her daughter Kristina Isola. It takes us close to Maija as a person, artist, thinker and visionary through her letters. We also hear Armi Ratia’s thoughts on Isola both as an employee and as a friend.

6.0

The Tents

Feb 1, 2012

Each year, tents in Bryant Park herald New York Fashion Week, whose back story is as fascinating as the couture on the catwalk. Fashion's biggest names share the sometimes shocking, often funny rags-to-riches evolution of the iconic event.

7.2

The Merchants of Cool

Feb 27, 2001

A documentary on the marketing of pop culture to Teenagers.

0.0

Endless Letterpress

Mar 15, 2019

Facing deteriorating machines and the advance of new technologies, Argentine printing presses are closing up their shops. A group of young designers has rediscovered this great technical innovation in the history of the written word – the typesetting printing press – but the technique is difficult to learn, passed down from master to apprentice. The last press mechanic in the country will be in charge of teaching them so that this historic technique endures.

6.2

Programming the Nation?

Aug 19, 2011

Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.

0.0

In Louboutin's Shoes

Aug 11, 2015

This film offers an up-close look at the world of renowned shoe designer Christian Louboutin and his first foray into the Asian footwear market.

7.0

Un chico de portada: el arte de Macario Gómez

Oct 6, 2012

Macario 'Mac' Gómez talks about his long career as a film poster designer.

7.5

The Man Who Drew Bug-Eyed Monsters

Apr 12, 1994

This documentary celebrates the work of illustrator Reynold Brown, whose colorful and compelling art graced over 300 movie posters during the 1950s and '60s, ranging from star-studded westerns and studio epics to sensational creature features and low-budget B-movies. Art historians, writers, and movie producers discuss Brown's art within the context of the post-war social climate and an ever-changing movie industry.

8.0

Chair Times

Apr 7, 2019

"Chair Times" charts a course through an ocean of chairs. In the focus are 125 objects from the Collection of the Vitra Design Museum. Arranged according to their year of production, they illustrate development from 1807 to the very latest designs straight off the 3D printer, forming a timeline to modern seating design. The film features many people whose vocations involve design and who are experts in the field, such as designers Hella Jongerius, Antonio Citterio and Ronan Bouroullec, architects and collectors Arthur Rüegg and Ruggero Tropeano, architect David Chipperfield, Director Emeritus of MAK Vienna/Los Angeles Peter Noever, Mateo Kries, Director of the Vitra Design Museum, Vitra Design Museum curators Amelie Klein, Jochen Eisenbrand and collection curator Serge Mauduit. And your guide through the history of chairs is Rolf Fehlbaum, Chairman Emeritus of Vitra.