The Secret of Selling the Negro

Jul 4, 1954

0h 21m

★ 6.0

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Genres

Documentary

Production Companies

Johnson Publishing

Sarra

The Secret of Selling the Negro Trailers

Cast

Self - Host

Robert Trout

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6.7

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7.2

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7.3

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No Image Available

0.0

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Invalid Date

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0.0

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The Secret of Selling the Negro

Overview

Genres

Production Companies

The Secret of Selling the Negro Trailers