The Secret of Selling the Negro

Jul 4, 1954

0h 21m

★ 6.0

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Genres

Documentary

Production Companies

Johnson Publishing

Sarra

The Secret of Selling the Negro Trailers

Cast

Self - Host

Robert Trout

World renowned journalist, and award-winning filmmaker Rahiem Shabazz presents the third installment of his docu-series Elementary Genocide: Academic Holocaust. The first two documentaries in the series; The School To Prison Pipeline and Elementary Genocide 2: The Board Of Education vs. The Board of Incarceration received critical acclaim and launched Shabazz as a political pundit and academic ambassador for the African American community. Elementary Genocide: Academic Holocaust adds more statistical proof of the scholastic inequalities faced by Original people around the country. The documentary revisits the importance of education and its impact on self-image, family structure, financial freedom, and the collective future of African/indigenous people in America and abroad.

7.2

Helvetica

Sep 12, 2007

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

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8.5

TYSON

Nov 9, 2019

Mike Tyson escaped a life of poverty and petty crime to make a name for himself, becoming the youngest Heavyweight Champion of the World and a household name—but his rise was followed by a very public fall. In this remarkably candid portrait, the boxer addresses his controversial past, including the rape charge that sent him to prison and his struggles with substance abuse, while also detailing his ultimate recovery and comeback.

0.0

No Measure of Health

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No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”

0.0

From Rodeo to Polo: The 1st HBCU Polo Team

May 25, 2025

The first Black-collegiate polo team at Morehouse College chases national USPA certification, training a rag-tag team of charismatic cowboys who’ve never played the sport into tournament-winning polo stars.

8.0

James Brown Soul Brother No. 1

Jan 23, 1978

The James Brown Story

0.0

Remembering Port Chicago

Sep 1, 2017

In California's Bay Area, a painful memory lingers of the Port Chicago disaster of WWII, when hundreds of the Navy's first Black Sailors perished, and the White officers in charge were protected by the chain of command.

7.6

The Corporation

Sep 10, 2003

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

7.5

George Clinton: Tales of Dr Funkenstein

Oct 27, 2006

Don Letts's hilarious and colourful profile of the godfather of funk, whose 50-year career has defined the genre. From his 1950s days running a doo-wop group out of the back of his barber store, through the madness of the monster Parliament/Funkadelic machine of the 70s to his late 90s hip-hop collaborations with Dre and Snoop, George Clinton has inspired generations of imitators. Contributors include Outkast's Andre 3000 and Macy Gray.

10.0

Pitch People

Oct 22, 1999

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

6.7

America Unchained

Oct 14, 2007

British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.

7.7

Tear the Roof Off: The Untold Story of Parliament Funkadelic

Feb 26, 2016

The untold true story: The rise and fall of the greatest funk band ever, Parliament Funkadelic.

0.0

The Harlem Hellfighters' Great War

Dec 13, 2017

Nicknamed the "Harlem Hellfighters", these African-Americans wanted to become ordinary citizens like everyone else. They saw fighting heroically in the trenches as their chance to achieve this. In 1918, the 15th New York National Guard Regiment became the most highly decorated unit of the First World War.

6.5

Generation Sputnik

Dec 1, 2016

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

10.0

Elementary Genocide

Jan 1, 2014

Elementary Genocide is a documentary executive produced by award winning journalist/filmmaker Rahiem Shabazz. The documentary appeals to a wide general viewership by addressing the social, cultural, political and personal ramifications of how the federal government allots money to each state, to build prions based on the failure rate of 4th and 5th graders. In America, where half of the 4th grade is reading below grade level and more African-American males are in jail than are in college, Elementary Genocide serves as a striking reminder of a flawed system in need of repair.

0.0

The Legend of Glynn Turman

Aug 30, 2022

Actor Glynn Turman makes his Broadway debut at 12 years old in the original production of “A Raisin in the Sun” opposite Sidney Poitier and becomes a silver screen legend for six decades.

0.0

The Singer: A Montford Point Marine

Jul 1, 2023

“The Singer: A Montford Point Marine” tells the story of Henry Charles Johnson, one of the first African Americans in the U.S. Marine Corps and a professional crooner. Lured by the dignified Marine uniform and the allure of the G.I. Bill, he's abruptly thrown into the bare, segregated world of Camp Montford Point, a far cry from the lush expansiveness of Camp Lejeune he'd imagined. The harsh realities of Southern segregation strike a jarring contrast to his accustomed diversity of Manhattan, escalating further with hostility from drill instructors. Undeterred, his resolve is galvanized by the dream of donning the Marine uniform and the prospects following discharge. Post-discharge, Johnson immerses himself in New York's music scene, enchanting audiences with his soulful, Sinatra-esque timbre. This riveting narrative portrays the unmatched fortitude of the Montford Point Marines, representing a crucial African-American, American, and globally relevant human experience.

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6.5

The Codes of Gender

Oct 13, 2010

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

0.0

Coming Back for More

Jan 23, 2009

Funk legend Sly Stone disappeared from the limelight for more than 20 years. Musicians and the media tried to find the recluse but failed. In 2005 Willem Alkema started searching for Sly. Sly didn't want to be found or filmed, but Willem didn't give up and finally followed Sly in his first steps on stage in decades.

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0.0

Everybody Needs a Forever Home

May 1, 1978

Four African American families relate their experiences with adoption.

The Secret of Selling the Negro

Overview

Genres

Production Companies

The Secret of Selling the Negro Trailers