The Secret of Selling the Negro

Jul 4, 1954

0h 21m

★ 6.0

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Genres

Documentary

Production Companies

Johnson Publishing

Sarra

The Secret of Selling the Negro Trailers

Cast

Self - Host

Robert Trout

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

6.7

Kokomo City

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0.0

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6.1

Little White Lie

Nov 21, 2014

Lacey Schwartz grew up in a typical upper-middle-class Jewish household in Woodstock, NY, with loving parents and a strong sense of her Jewish identity - despite the open questions from those around her about how a white girl could have such dark skin. She believes her family's explanation that her looks were inherited from her dark-skinned Sicilian grandfather. But when her parents abruptly split, her gut starts to tell her something different. At age of 18, she finally confronts her mother and learns the truth: her biological father was not the man who raised her, but a black man named Rodney with whom her mother had had an affair.

7.3

The Atomic Cafe

Mar 17, 1982

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

6.7

America Unchained

Oct 14, 2007

British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.

7.2

Helvetica

Sep 12, 2007

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

6.9

Mr. Dynamite: The Rise of James Brown

Apr 27, 2014

James Brown changed the face of American music forever. Abandoned by his parents at an early age, James Brown was a self-made man who became one of the most influential artists of the 20th century, not just through his music, but also as a social activist. Charting his journey from rhythm and blues to funk, MR. DYNAMITE: THE RISE OF JAMES BROWN features rare and previously unseen footage, photographs and interviews, chronicling the musical ascension of “the hardest working man in show business,” from his first hit, “Please, Please, Please,” in 1956, to his iconic performances at the Apollo Theater, the T.A.M.I. Show, the Paris Olympia and more.

6.0

Hale County This Morning, This Evening

Sep 14, 2018

Composed of intimate and unencumbered moments of people in a community, this film is constructed in a form that allows the viewer an emotive impression of the Historic South - trumpeting the beauty of life and consequences of the social construction of race, while simultaneously a testament to dreaming.

5.6

Black Is… Black Ain’t

Oct 11, 1995

African-American documentary filmmaker Marlon Riggs was working on this final film as he died from AIDS-related complications in 1994; he addresses the camera from his hospital bed in several scenes. The film directly addresses sexism and homophobia within the black community, with snippets of misogynistic and anti-gay slurs from popular hip-hop songs juxtaposed with interviews with African-American intellectuals and political theorists, including Cornel West, bell hooks and Angela Davis.

7.2

What You Gonna Do When the World's on Fire?

Aug 16, 2019

Summer 2017, a string of brutal police killings of young African American men has sent shockwaves throughout the country. A Black community in the American South tries to cope with the lingering effects of the past and navigate their place in a country that is not on their side. Meanwhile, the Black Panthers prepare a large-scale protest against police brutality.

0.0

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Jun 26, 2025

Drag Race star Peppermint takes center stage in this up close and personal documentary about her journey with fame, identity, and the art of drag. Sharing her story alongside a close network of trans individuals, one of the world’s favorite drag performers takes you inside her rise from humble beginnings to her current reign as outspoken trailblazer for the trans community.

7.0

Art & Copy

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The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

0.0

Men Of The Forest

Jun 30, 1952

An African-American family in Georgia works to save money for a power saw. Includes depictions of timber harvest techniques and process. Film made in 1952 by the United States Information Service and intended for foreign audiences.

10.0

Elementary Genocide

Jan 1, 2014

Elementary Genocide is a documentary executive produced by award winning journalist/filmmaker Rahiem Shabazz. The documentary appeals to a wide general viewership by addressing the social, cultural, political and personal ramifications of how the federal government allots money to each state, to build prions based on the failure rate of 4th and 5th graders. In America, where half of the 4th grade is reading below grade level and more African-American males are in jail than are in college, Elementary Genocide serves as a striking reminder of a flawed system in need of repair.

10.0

Elementary Genocide 3

Aug 22, 2017

World renowned journalist, and award-winning filmmaker Rahiem Shabazz presents the third installment of his docu-series Elementary Genocide: Academic Holocaust. The first two documentaries in the series; The School To Prison Pipeline and Elementary Genocide 2: The Board Of Education vs. The Board of Incarceration received critical acclaim and launched Shabazz as a political pundit and academic ambassador for the African American community. Elementary Genocide: Academic Holocaust adds more statistical proof of the scholastic inequalities faced by Original people around the country. The documentary revisits the importance of education and its impact on self-image, family structure, financial freedom, and the collective future of African/indigenous people in America and abroad.

6.4

POM Wonderful Presents: The Greatest Movie Ever Sold

Apr 22, 2011

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

7.6

Uncle Tom

Jun 19, 2020

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0.0

Operation Breadbasket

Jul 7, 1969

Actor Robert Culp narrates this special examining the use of boycotts by African-Americans as a way of obtaining jobs.

7.6

The Light Bulb Conspiracy

Nov 30, 2010

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

The Secret of Selling the Negro

Overview

Genres

Production Companies

The Secret of Selling the Negro Trailers