Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.
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The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.
A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
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A documentary about the legendary Japanese filmmaker.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
Focusing directly on the world of commercial images, Sut Jhally asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim -- happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
TVTV turns its critical eye to the world of advertising in Adland, subtitled Where Commercials Come From. Focusing on the reality behind the image, and specifically on the strategies of Madison Avenue, they interview prominent 1970s admen such as George Lois and Jerry Della Femina. They also go behind the scenes of commercial shoots, where such figures as Ronald McDonald and the precocious child actor Mason Reese are put through grinding routines, only to reveal themselves as jaded pros off-camera. In this clear-eyed look at the manipulation inherent in advertising, the TVTV crew meets its match in the relentless cynicism and masculine braggadocio of the seasoned admen; ultimately, TVTV conveys respect for the savvy and skills of these shrewd veterans.
Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
A travelogue through the diverse neighborhoods of Madrid, its picturesque streets and its history; and an approach, with a sense of humor, to the lighted signs and advertising slogans of the shops: an unusual portrait of the city and its people.
