Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.
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Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
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A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
A documentary on the marketing of pop culture to Teenagers.
The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
This tribute program takes you back into the world of Thierry Ardisson, a particularly creative, provocative, and erudite host and producer. From "Tout le monde en parle" to "Salut les Terriens !", via "Lunettes noires pour nuits blanches", the program retraces his more than 40-year career and his extraordinary journey, featuring cult interviews, testimonials, and archive footage. Numerous guests will pay tribute to him and share their memories and anecdotes on set. Thierry Ardisson, "the man in black," shook up the French audiovisual landscape and left his mark on his era. The program is broadcast on all TV5 Monde channels and on TV5 Québec/Canada.
You've seen him interview Mikhail Gorbachev, Angelina Jolie, Robbie Williams, Mariah Carey, Brad Pitt, Jane Fonda, Robert De Niro... You know him, but you don't really know him. Everyone has talked about Ardisson without ever getting close to the truth about him. My ambition: to reveal the man behind the costume of "The Man in Black." I thought to myself: if anyone can figure him out, it's me, a journalist and portraitist who has lived with him for 15 years. Who is the private Thierry behind the spectacular Ardisson? What we discover is how much Ardisson's personal history reflects the eras he has lived through, their contradictions, their utopias, their excesses, their violence. Like so many facets of a man and of society at the turn of the century.
Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.
Commissioned by developer Harry Macklowe to promote properties at 432 Park Avenue in New York City, this short film tells the story of a ballet dancer who travels from her mansion estate to the city to move into the building where certain famous faces come up along the way.
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
A porn-loving, Charles Manson-befriending, Mississippi Republican runs to become the next sheriff.
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