Nutrition: The Consumer and The Supermarket

Jan 1, 1976

0h 14m

★ 0.0

Overview

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

Genres

Documentary

Production Companies

Barr Films

Nutrition: The Consumer and The Supermarket Trailers

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Cast

No Cast found.

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

6.7

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7.2

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6.0

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8.1

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7.1

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8.0

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7.7

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0.0

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7.1

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0.0

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7.1

Mass-market retailing: The end of a system?

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5.0

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9.0

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Nutrition: The Consumer and The Supermarket

Overview

Genres

Production Companies

Nutrition: The Consumer and The Supermarket Trailers

Cast

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